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National Repository of Grey Literature

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Company Development Strategic Framework Proposal with Emphasis on Product Portfolio Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor) The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering. Detailed record

Company Development Strategic Framework Proposal with Emphasis on Product Portfolio Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor) The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering. Detailed record

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